Focusing on Content - The Food Truck Marketing Project

Although I don't believe it's true, a lot of people say that content is king. Content can do a great deal of good, but not enough people take it seriously. In the case of food trucks, content creators can help out across the board.

Simply posting where your truck is parked on a particular day won't do any good. You have to present content that will interest your followers. If you stick to the bulletin board approach, you're not going to attract much interest.

Social media helps when it comes to publicizing something. It should not be seen as a substitute for a permanent web presence. You still need to have a website.

Maintaining a website is a full time job if you want it to be productive. You have to regularly upload content that you can promote via social media. Failing to update your website makes it irrelevant.

The role of a website is to show other sides of a business. People want to familiarize themselves with the businesses that interest them.  This is especially true for businesses like food trucks that require them to drive differing distances.

The Food Truck Marketing Project will always place a high level of focus on content. Whether it's written or visual content, we will present our clients with the highest quality materials. We want our clients to be presented in the most engaging light.

Food truck owners are often not content creators. That's alright because not everyone knows how to create content. Luckily there are plenty of people out there who do.

I don't know why people are reluctant to hire content creators. They claim to be creating content on their own when really they don't have the time to do such a thing. They need to bring in outside help.

A lot of marketing companies claim to make content a high priority. None of them do. Instead, they churn out reams of low quality to meet some artificial metric.

I want to change all that with The Food Truck Marketing Project. Food trucks are so visually brilliant already. Pumping more content into the industry would be amazing.

I look forward to forging partnerships with skilled content creators. As a content creator myself, I have always wanted to provide other creators with opportunities. Collaboration will be a big part of The Food Truck Marketing Project.

I get aggravated any time I hear about someone signing up for a marketing service only to find that their opinion matters little in terms of the content that's being created in the name of their brand. I want my clients involved every step of the way. I will never make the assumption that I know more about creating content than the food trucks I'm working with.

Cheddatruck...Hello! - The Food Truck Marketing Project

Cheddatruck is one of those establishments that grabs your attention from the moment you start investigating it. Normally, a place where you go to eat has to have a physical location to succeed. A brick-and-mortar location gives them more freedom than what they would get from anywhere else.

That's not the case with Cheddatruck. While they recently have made efforts to enter the old-fashioned restaurant biz, they don't necessarily have to rely on the same things. They're able to let the great food they make speak for itself.

A lot of people are not enthused by a menu that includes several variations of burgers and fries. Odds are they would probably change their tune if they were to look at Cheddatruck. They take menu items that have been done many times before and put their own creative spin on them.

Restaurants often have issues when it comes to taking pictures of their food. Cheddatruck has found a way to present images of their food that are almost as good as seeing them in person. They make you want to get in your car and go get a bite to eat.

The popularity of Cheddatruck is clear. Wherever they go a large number of people will follow. Their web presence is something that's under utilized though.

The Cheddatruck Facebook and Instagram pages are the only social media profiles that are updated on a regular basis. These updates consist of a description of where Cheddatruck will be parked and not much more. On their days off, Cheddatruck goes dark.

Social media is a beast you have to feed often. Daily posts increase people's motivation to want to return to your pages. They will forget if they come back a couple of times and don't find any new content waiting for them.

I don't fault Cheddatruck for using their social media this way though. They're tremendously busy people who don't have time to baby their profiles. I think that's where The Food  Truck Marketing Project will come in handy.

Not every potential client will need a full range of services. Rather than forcing people to invest in things they don't need, I want to evaluate them individually to determine what I can do to add to their organization. Having preset plans is great and everything, but it's not something a marketing company does if they want to put their clients first.

Cheddatruck could benefit from social media and website management. The generation of content for both of these platforms would help to generate a following that would stretch well past Utah's borders. I want food truck enthusiasts from other states to come to Utah just to get a bite to eat at Cheddatruck.

I would love to talk to the owners of Cheddatruck about the possibilities of a partnership. If they're not interested in such a venture, I would love to establish a bond that would make such a partnership possible in the future. I am willing to explore all possibilities to make this happen. 

Booting Up The Food Truck Marketing Project

Every great project has to have a good jumping off point. For The Food Truck Marketing Project, I thought the best place to start would be food trucks in my home state of Utah. I have communicated with a number of these trucks in the past and they're a very friendly bunch.

I want anyone I contact to feel like I'm trustworthy. I realize that it's difficult to accomplish such a feat through email. Very few people trust unsolicited emails, especially when money is involved.

I am not a robot trying to pad the pockets of some scamming enterprise. I am a human being who is genuinely interested in helping out food trucks. I know it might seem hard to believe, but it's the truth.

I don't know what to tell food truck owners that might have concerns. All I ask is that they talk to me for a little bit to see what I'm all about. If they take this approach, they will find that I'm not all bad.

As time goes on, I feel like more people will start to see things my way. I'm not an interloper who's trying to take advantage of a booming industry. I'm an ally who's ready to get his hands dirty.

The amount of dedication I have to this project cannot be understated. I feel like marketing companies don't give food trucks attention they deserve. Food trucking is not a fad; it's here to stay.

I am aware that a lot of people are fans of food trucks. Bringing more people into the fold could be challenging. I'm up to the challenge.

Marketing is all about discovering what's great about something and shining the brightest possible spotlight on it. In the case of food trucks, they have a lot going for them. If these bright spots are brought to the public's attention, the end result could be dramatic.

While I do have aspirations of making The Food Network Marketing Project an international marketing powerhouse, I want to make sure the growth of this project is gradual. The last thing I would want to have happen is for the project to get out of hand and potential clients to be left by the wayside. The success of this project depends on how it's carried out going forward.

Once I have finished working with Utah's food trucks, I will expand my focus to all the surrounding states. One by one I will make sure that every food truck is contacted. I won't bat an eye if any food truck owner declines to get involved.

Starting a business comes with its share of dreams. You want your business to be a success, even if the amount of competition in your industry is high. You will stop at nothing to separate your business from the pack. 

Succeeding in the crowded food trucking industry is possible. You have to come up with a food item people want. Next, your identity will be the difference between you succeeding or falling behind.

Introducing the Food Truck Marketing Project

I love food trucks. I haven't eaten at many, but that will soon change. Out of love for food trucking, I want to be able to help food truck owners. To accomplish goal, I'm establishing something I'm calling The Food Truck Marketing Project. 

I reached out to food truck owners awhile ago and the interest is there. At the time, I wasn't able to put together a framework I was happy with. That is no longer the case, so here I am.

The scope of this project is as wide open as possible. I don't want to rule anything out. I plan to use whatever tools are at my disposal.

I hate the idea of coming up with one-size-fits-all plans. Not every entity that requires marketing services has the same set of needs. I would work with every client to make sure that what I'm doing fits within their vision. 

I also don't like it when marketing companies treat their clients like numbers. This approach is the primary reason why so many people are dissatisfied with marketing companies in general. They feel like they all take their money and give them little in return.

I want to run a company that's as open and transparent as possible. Clients will be able to come to me with any ideas or concerns they might have. My door would never close.

Running a business is one of the most hectic things a person can do. Every dollar they spend means something. Marketing companies can make this process easy or much more difficult.

It's not hard to tell that there are a number of elements that go into running a food truck. Balancing everything is sometimes an impossibility. There's nothing wrong with looking for help.

My company will focus more on results than profits. I will never increase the cost of my services without justification. The price my clients will pay will always remain the same.

I enjoy working with people who are as passionate about their craft as I am. It's challenging to find people who love what they're doing. Luckily, food trucking is full of these individuals.

I plan to use this blog as a place where I can flesh out any ideas I have. Stuff will appear, disappear, or reappear on a regular basis. What remains will always be the most current and accurate information.

I look forward to engaging more food trucks than ever before. The first stage won't take place until I have worked out the framework. Once that happens, things will start to move rather quickly.

I believe that this project could do a great deal of good. People who aren't aware of food trucks will become aware and current and aspiring food truck owners will have the chance to turn their enterprise into a rousing success. Wishing for such lofty things might seem unrealistic, but, in my opinion, any other outcome would be unacceptable.