Booting Up The Food Truck Marketing Project

Every great project has to have a good jumping off point. For The Food Truck Marketing Project, I thought the best place to start would be food trucks in my home state of Utah. I have communicated with a number of these trucks in the past and they're a very friendly bunch.

I want anyone I contact to feel like I'm trustworthy. I realize that it's difficult to accomplish such a feat through email. Very few people trust unsolicited emails, especially when money is involved.

I am not a robot trying to pad the pockets of some scamming enterprise. I am a human being who is genuinely interested in helping out food trucks. I know it might seem hard to believe, but it's the truth.

I don't know what to tell food truck owners that might have concerns. All I ask is that they talk to me for a little bit to see what I'm all about. If they take this approach, they will find that I'm not all bad.

As time goes on, I feel like more people will start to see things my way. I'm not an interloper who's trying to take advantage of a booming industry. I'm an ally who's ready to get his hands dirty.

The amount of dedication I have to this project cannot be understated. I feel like marketing companies don't give food trucks attention they deserve. Food trucking is not a fad; it's here to stay.

I am aware that a lot of people are fans of food trucks. Bringing more people into the fold could be challenging. I'm up to the challenge.

Marketing is all about discovering what's great about something and shining the brightest possible spotlight on it. In the case of food trucks, they have a lot going for them. If these bright spots are brought to the public's attention, the end result could be dramatic.

While I do have aspirations of making The Food Network Marketing Project an international marketing powerhouse, I want to make sure the growth of this project is gradual. The last thing I would want to have happen is for the project to get out of hand and potential clients to be left by the wayside. The success of this project depends on how it's carried out going forward.

Once I have finished working with Utah's food trucks, I will expand my focus to all the surrounding states. One by one I will make sure that every food truck is contacted. I won't bat an eye if any food truck owner declines to get involved.

Starting a business comes with its share of dreams. You want your business to be a success, even if the amount of competition in your industry is high. You will stop at nothing to separate your business from the pack. 

Succeeding in the crowded food trucking industry is possible. You have to come up with a food item people want. Next, your identity will be the difference between you succeeding or falling behind.