Although I don't believe it's true, a lot of people say that content is king. Content can do a great deal of good, but not enough people take it seriously. In the case of food trucks, content creators can help out across the board.
Simply posting where your truck is parked on a particular day won't do any good. You have to present content that will interest your followers. If you stick to the bulletin board approach, you're not going to attract much interest.
Social media helps when it comes to publicizing something. It should not be seen as a substitute for a permanent web presence. You still need to have a website.
Maintaining a website is a full time job if you want it to be productive. You have to regularly upload content that you can promote via social media. Failing to update your website makes it irrelevant.
The role of a website is to show other sides of a business. People want to familiarize themselves with the businesses that interest them. This is especially true for businesses like food trucks that require them to drive differing distances.
The Food Truck Marketing Project will always place a high level of focus on content. Whether it's written or visual content, we will present our clients with the highest quality materials. We want our clients to be presented in the most engaging light.
Food truck owners are often not content creators. That's alright because not everyone knows how to create content. Luckily there are plenty of people out there who do.
I don't know why people are reluctant to hire content creators. They claim to be creating content on their own when really they don't have the time to do such a thing. They need to bring in outside help.
A lot of marketing companies claim to make content a high priority. None of them do. Instead, they churn out reams of low quality to meet some artificial metric.
I want to change all that with The Food Truck Marketing Project. Food trucks are so visually brilliant already. Pumping more content into the industry would be amazing.
I look forward to forging partnerships with skilled content creators. As a content creator myself, I have always wanted to provide other creators with opportunities. Collaboration will be a big part of The Food Truck Marketing Project.
I get aggravated any time I hear about someone signing up for a marketing service only to find that their opinion matters little in terms of the content that's being created in the name of their brand. I want my clients involved every step of the way. I will never make the assumption that I know more about creating content than the food trucks I'm working with.
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