Cheddatruck...Hello! - The Food Truck Marketing Project

Cheddatruck is one of those establishments that grabs your attention from the moment you start investigating it. Normally, a place where you go to eat has to have a physical location to succeed. A brick-and-mortar location gives them more freedom than what they would get from anywhere else.

That's not the case with Cheddatruck. While they recently have made efforts to enter the old-fashioned restaurant biz, they don't necessarily have to rely on the same things. They're able to let the great food they make speak for itself.

A lot of people are not enthused by a menu that includes several variations of burgers and fries. Odds are they would probably change their tune if they were to look at Cheddatruck. They take menu items that have been done many times before and put their own creative spin on them.

Restaurants often have issues when it comes to taking pictures of their food. Cheddatruck has found a way to present images of their food that are almost as good as seeing them in person. They make you want to get in your car and go get a bite to eat.

The popularity of Cheddatruck is clear. Wherever they go a large number of people will follow. Their web presence is something that's under utilized though.

The Cheddatruck Facebook and Instagram pages are the only social media profiles that are updated on a regular basis. These updates consist of a description of where Cheddatruck will be parked and not much more. On their days off, Cheddatruck goes dark.

Social media is a beast you have to feed often. Daily posts increase people's motivation to want to return to your pages. They will forget if they come back a couple of times and don't find any new content waiting for them.

I don't fault Cheddatruck for using their social media this way though. They're tremendously busy people who don't have time to baby their profiles. I think that's where The Food  Truck Marketing Project will come in handy.

Not every potential client will need a full range of services. Rather than forcing people to invest in things they don't need, I want to evaluate them individually to determine what I can do to add to their organization. Having preset plans is great and everything, but it's not something a marketing company does if they want to put their clients first.

Cheddatruck could benefit from social media and website management. The generation of content for both of these platforms would help to generate a following that would stretch well past Utah's borders. I want food truck enthusiasts from other states to come to Utah just to get a bite to eat at Cheddatruck.

I would love to talk to the owners of Cheddatruck about the possibilities of a partnership. If they're not interested in such a venture, I would love to establish a bond that would make such a partnership possible in the future. I am willing to explore all possibilities to make this happen.