Introducing the Food Truck Marketing Project

I love food trucks. I haven't eaten at many, but that will soon change. Out of love for food trucking, I want to be able to help food truck owners. To accomplish goal, I'm establishing something I'm calling The Food Truck Marketing Project. 

I reached out to food truck owners awhile ago and the interest is there. At the time, I wasn't able to put together a framework I was happy with. That is no longer the case, so here I am.

The scope of this project is as wide open as possible. I don't want to rule anything out. I plan to use whatever tools are at my disposal.

I hate the idea of coming up with one-size-fits-all plans. Not every entity that requires marketing services has the same set of needs. I would work with every client to make sure that what I'm doing fits within their vision. 

I also don't like it when marketing companies treat their clients like numbers. This approach is the primary reason why so many people are dissatisfied with marketing companies in general. They feel like they all take their money and give them little in return.

I want to run a company that's as open and transparent as possible. Clients will be able to come to me with any ideas or concerns they might have. My door would never close.

Running a business is one of the most hectic things a person can do. Every dollar they spend means something. Marketing companies can make this process easy or much more difficult.

It's not hard to tell that there are a number of elements that go into running a food truck. Balancing everything is sometimes an impossibility. There's nothing wrong with looking for help.

My company will focus more on results than profits. I will never increase the cost of my services without justification. The price my clients will pay will always remain the same.

I enjoy working with people who are as passionate about their craft as I am. It's challenging to find people who love what they're doing. Luckily, food trucking is full of these individuals.

I plan to use this blog as a place where I can flesh out any ideas I have. Stuff will appear, disappear, or reappear on a regular basis. What remains will always be the most current and accurate information.

I look forward to engaging more food trucks than ever before. The first stage won't take place until I have worked out the framework. Once that happens, things will start to move rather quickly.

I believe that this project could do a great deal of good. People who aren't aware of food trucks will become aware and current and aspiring food truck owners will have the chance to turn their enterprise into a rousing success. Wishing for such lofty things might seem unrealistic, but, in my opinion, any other outcome would be unacceptable.